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About

girl (zoha) in pink smiling at camera holding brownie in hand

Hi there, I'm Zoha!

I’m a self-taught baker, blogger, photographer, and content creator behind Bake with Zoha. But above all, I’m a lover of all things sweet, and baking is my love language. I share simple and indulgent dessert recipes, with the goal of simplifying and demystifying baking for home bakers.

I was born and raised in Pakistan, and moved to the U.S. in 2013 for college. I now live in California with my husband, son, and our cat.

as seen in:

Behind Bake with Zoha

Baking is my lifelong passion. I was introduced to it as a child, when I would bake a whole cake or batch of brownies to satisfy my own sweet tooth. But as life got busy, baking took a backseat - until 2022, when a pandemic-induced existential crisis brought me back into the kitchen. What started as a creative escape quickly turned into a full-blown passion, and I began sharing my recipes on Instagram and TikTok (@bakewithzoha).

Today, Bake with Zoha is a global community of 1.5 Million+ dessert lovers, who have tried and loved over 200 recipes I have shared in 3 years.

1.5M+

social media followers

200+

recipes with videos

4,500+

5 star ratings

What You'll Find Here

  • Simple, indulgent recipes you can trust. All my recipes are carefully developed and tested to be as approachable and achievable as possible, without ever sacrificing flavor
  • Sweet, savory, and a touch of Pakistani flair. From easy no-bake desserts and luscious cheesecakes to the best cookies, comforting savory bakes, and nostalgic South Asian favorites, there’s something here for every craving
  • Step-by-step photos and video tutorials. Every recipe includes visuals to guide you through the process and help you bake with confidence - no guesswork needed!

My favorite recipes

  • a close up picture of a slice of cheesecake placed sideways on a small plate with a fork taking out a bite. the cheesecake has a very creamy, silky texture, a crispy golden crust, and whipped cream on top
    The BEST Cheesecake Recipe (New York style)
  • side picture of matilda chocolate cake on a marble cake stand with a few slices taken out revealing what the cake looks like inside. it has 3 layers of moist and rich chocolate cake and shiny fudge frosting
    Best Matilda Chocolate Cake
  • brown butter chocolate chip cookies on a wire rack. they are thick and golden, crispy on the outside with lots of melted chocolate puddles and sprinkled with sea salt. focus on one cookie
    BEST Brown Butter Chocolate Chip Cookies
  • 12 baked golden and puffy cinnamon rolls in a baking pan with the perfect swirls in them, half of them are covered with a cream cheese frosting
    The Best Cinnamon Rolls EVER
  • slice of tiramisu on a small plate with a bite being taken out, another slice in the back ground
    BEST Classic Italian Tiramisu (Complete Guide)
  • peach crumble in a cast iron skillet. The crumble is golden and crispy, topped with 3 scoops of whipped cream, and some of the crumble has been taken out to show the soft juicy peaches inside
    Easy Peach Crumble (Crisp)

Work With Me

I love teaming up with brands that align with my passion for baking and creativity. I’ve had the pleasure of partnering with incredible brands like King’s Hawaiian, C&H Sugar, Clover Sonoma, and Amazon Fresh to create recipes, photos, videos, and high performing social content.

If you're looking for high quality recipes and content to showcase your products, I’d love to chat! Reach out to me at bakewithzoha@gmail.com.

more about me...

Some Fun Facts

a collage of 6 pictures of Zoha and Shahzeb in different cities
  • I grew up in a small city in Pakistan called Wah Cantt, and didn't get on an airplane until I was 17 years old
  • I was the classic nerdy middle child who cried over a 27/30 on a science test in 4th grade 😅
  • I once earned a world distinction in O' Levels Biology (#nerdalert)
  • I moved to the U.S. in 2013 to attend Vanderbilt University, where I studied Biomedical Engineering and graduated summa cum laude 🎓
  • After college, I worked at McKinsey & Company as a management consultant for 5+ years 💼
  • My husband, Shahzeb, and I met in 10th grade, and survived 4 years of cross-continental long distance before finally getting married in 2019 (phew 😮‍💨)
  • We have the cutest Scottish Fold cat, Thor. He's 6 years old and wants nothing to do with anyone 🐈‍⬛
  • We entered our new parent era in 2024, when our son, Mikayl, entered our lives and changed them forever ❤️
  • We absolutely love to travel, and took 3 months off in 2022 to travel across 20+ cities in Europe ✈️
  • I can’t swim and have a (very rational) fear of large water bodies (why do people just walk into oceans??) 🌊
  • I have terrible hand-eye coordination and an even worse singing voice (my husband begs me not to sing 😂)
  • I don’t listen to much music anymore — I’m a podcast and audiobook girlie (nothing productive, I must admit) 🎧
  • I’m a master procrastinator who thrives under pressure. Nothing lights a fire in me like a looming deadline 🔥

girl (zoha) sitting with arm propped on counter, smiling at camera, muffins and brownies in front of her

Hi, I'm Zoha! Self taught home-baker, massive sweet tooth, lover of all things baked and content creator behind Bake With Zoha.

More about me →

Latest

  • 9 sticky banana bread cinnamon rolls with cream cheese icing spread on 5 of them
    Sticky Banana Bread Cinnamon Rolls
  • slice of no bake mango cheesecake on a small plate with another in the background. the cheesecake has a golden crust, creamy cheesecake, and mango pulp, and is decorated with mangoes and cream
    No Bake Mango Ice Cream Cheesecake
  • stack of chocolate churro french toast bites on a cake stand, one is in focus and chocolate is oozing out of it
    Chocolate Churro French Toast Bites
  • close up of chocolate pudding cake in a dish with a spoon pulling out a scoop showing the molten pudding fudge sauce on the bottom
    Microwave Chocolate Pudding Cake

Popular

  • a close up picture of a slice of cheesecake placed sideways on a small plate with a fork taking out a bite. the cheesecake has a very creamy, silky texture, a crispy golden crust, and whipped cream on top
    The BEST Cheesecake Recipe (New York style)
  • chicken alfredo lasagna in a dish. lasagna has a beautiful golden cheesy crust and is garnished with chopped parsley
    The Best Easy Chicken Alfredo Lasagna
  • Moist chocolate cake with a shiny chocolate ganache, spatula taking out one slice from the cake
    Easy Chocolate Cake From Scratch (Under 1 Hour!)
  • biscoff tiramisu dessert from the top in a dessert cup with pretty piping of biscoff cream, crushed biscoff cookies, and drizzled cookie butter. a spoon is taking out a bite revealing layers of cream and cookies inside
    Easy Biscoff Tiramisu

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